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Mockup of Salvation Army truck

Hope on wheels in Fond du Lac

There’s a new vehicle on the road in Fond du Lac, Wisconsin. We helped purchase a brand-new truck for the Salvation Army to pick up and deliver donations. And, they let us help design the graphics!

The design emphasizes words like help, love, compassion and hope, and includes both the Salvation Army and Alliant Energy logo. The words appear in English, Spanish and Hmong to represent the three most common languages spoken in Wisconsin.

What’s the truck up to? The Salvation Army uses the truck six days a week. On any given day, it could be used to:

  • Deliver furniture to a family who was previously homeless.
  • Pick up food donations from a local grocery store to distribute at the Salvation Army food pantry.
  • Transport clothing donations.

The Alliant Energy Foundation worked closely with Salvation Army’s Connie Millard to plan the gift.

“I hope when people see this truck on the road, it makes them smile,” Connie said. We couldn’t agree more!

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