Alliant Energy Foundation Media Kit

Since 1998, the Alliant Energy Foundation has invested more than $76 million in local community organizations and initiatives. Each year, the Foundation supports projects that help families thrive and communities innovate, and protect the natural beauty of Iowa and Wisconsin.

Fueled by the passion of our employees and retirees, the company and Foundation work together to improve the quality of life in communities where Alliant Energy has a presence. Through avenues like Community Grants, scholarships and the One Million Trees initiative, we build partnerships that bring more equitable outcomes to programs aligned with our four areas of focused giving. These focus areas are hunger and housing; workforce readiness; environmental stewardship; and community safety and engagement.

The Alliant Energy Foundation is an independent, nonprofit philanthropic organization. The Foundation is funded solely by shareowner dollars from Alliant Energy Corporation.

We're excited to hear how our support has helped you make an impact. We hope you’ll share about your work and our combined efforts to build stronger communities. Social media is a great place to share your news.

To get the most out of your post, remember to:

• Include an image. Photos are good; videos are better. Candid, in-the-moment photos and videos of your team and/or community together at events or contributing to your mission make good shots for social media. Make sure you have permission from people at private events to post on your social media.
• Tag others. If you worked with another organization on a project or event you’re showcasing, tag them so their followers see the post too. Include @alliantenergy in your posts on Facebook, Instagram, X and LinkedIn.
• Choose the right social media platform for your post. Was your event for young people and you have great visuals to show it off? Post them on Instagram and Tik Tok if possible. Did your event involve members of the local business community? Share to LinkedIn, where you can get your message in front of donors, job candidates and potential partners for future events.
• Include a couple sentences that highlight the way your event or initiative aligns with your values and impacts your community.
• If it makes sense for your budget and goals, consider boosting your post. Even $15 or $20 may help increase the number of people who learn about your work and its impact.

Here are a few tips for attention-grabbing photos and video:

• If the photo is for social media, it’s OK to hold the camera vertically, in portrait mode. Otherwise, always shoot horizontally, in landscape mode. 
• Avoid a bright background. This can make it difficult to see the subjects in your photo.
• When you photograph a person, have their eyes one-third of the way down from the top of the frame. 
• When you email or text a photo, choose to send it in the largest file size possible to ensure the best quality.

We hope you include our logo on your social media posts and communications about the event or grant.

Download logos here.

Password: all!ant1234

Use this template to guide the way you tell your story to your local newspaper, radio stations, TV stations and other media outlets. Consider emailing your news release to the outlets and following up with a phone call.

If you’d like to include a quote from us, we’re happy to provide one. We require seven days’ advance notice. Contact Melissa McCarville to request a quote.

Email: [email protected]
Phone: (319) 786-4169

NEWS RELEASE TEMPLATE

Headline: [Organization name] receives [gift/grant/scholarship] from Alliant Energy Foundation in support of [program/opportunity]

Sub-headline

City, State, Date – [Organization name] received a $[X,XXX] [gift/grant/sponsorship] from the Alliant Energy Foundation to support [program/opportunity name], which supports [describe what the gift will fund].

“[Quote from recipient organization describing the need and value this gift will provide],” said [name, title, organization]. “[Quote continues as needed].”

[Provide additional information about your program/initiative/opportunity, the people it will support and why that matters to your community.] [Provide data and statistics as you have them for why this is timely and valuable.] [Provide timing for start and/or completion of project/initiative/program as necessary.]

“[Quote from Alliant Energy about why this fits our giving strategy and helps build stronger communities],” said Andy Kitslaar, Executive Director, Alliant Energy Foundation. “[Quote continues as needed.]”

The Alliant Energy Foundation is committed to making a positive difference in the communities where Alliant Energy employees, retirees and customers live and work. The Foundation, which is funded solely by Alliant Energy shareowners, seeks to further the corporation’s goal of being a good corporate citizen and contributing member of society. Since 1998, the Foundation has contributed more than $76 million to innovative projects and local nonprofits. For more information, visit alliantenergy.com/foundation.

[Call to action: Add any fundraising goals, event sign-up or volunteer opportunities here.]

For additional information about [Organization name], please visit [website address].

Download the template (Microsoft Word format)