Director since: 2015
Term expires in 2028
Committee memberships:
• Finance
• Nominating and Governance
Summary: Mr. O’Toole brings to our Board his strong experience in revenue strategy, customer strategy, data-driven business and digital commerce.
Since 2025, Mr. O’Toole has been Executive Director, Kellogg Executive Fellows Program and Clinical Professor of Marketing at the Kellogg School of Management of Northwestern University. From 2023 to 2025, Mr. O’Toole was Associate Dean, Executive Programs and Clinical Professor at Kellogg. From 2020 to 2023, Mr. O'Toole was Associate Dean, Executive Education and Clinical Professor of Marketing at Kellogg. From 2018 to 2020, Mr. O’Toole was Executive Director, Program for Data Analytics at Kellogg and Clinical Professor of Marketing.
He is the principal of O’Toole Associates, LLC, through which he serves as a Senior Advisor with McKinsey & Co., a global management consulting firm.
Until his retirement in 2016, Mr. O’Toole was Chief Marketing Officer and Senior Vice President of United Airlines and President, MileagePlus of United Continental Holdings, Inc., a global air carrier. He joined United in 2010 as Chief Marketing Officer and Senior Vice President and held positions with United as Senior Vice President, Marketing and Loyalty and President, MileagePlus, Chief Operating Officer, MileagePlus, and Chief Marketing Officer.
Before joining United, Mr. O’Toole held leadership roles for over 13 years with Hyatt Hotels Corporation, including as Chief Marketing Officer and Chief Information Officer.
He served on the Boards of Directors of LSC Communications, Inc., a print, print-related services and office products company, until 2021, and Extended Stay America Inc., a hotel owner and operator, until 2021.
Skills and qualifications: strategic leadership; financial acumen/literacy; operations; customer perspective; technology systems.
