At Alliant Energy, we’re working hard to deliver safe, reliable energy every single day. And we’re investing in cleaner energy sources for the future. That is because our Purpose is to serve customers and build stronger communities. And we use our energy every day to bring that Purpose to life for you.
Social media is a great place to share your news. To get the most out of your post, remember to:
- Include an image. Photos are good; videos are better. Candid, in-the-moment photos and videos of your team and/or community attending events or otherwise contributing to your mission make good shots for social media. Just make sure that you have permission from people at private events to post on your social pages.
- Tag others. If you worked with another organization on the project or event that you are showcasing, tag them so their followers will see the post too. Please include @alliantenergy in your posts on Facebook, Instagram, Twitter and LinkedIn.
- Choose the right social media platform for your post. Was your event for young people? You’ll want to post to Instagram, if possible. Did your event involve members of the local business community? Share to LinkedIn, where you can get your message in front of donors, job candidates and potential partners for future events.
- Include a couple of sentences that highlight the way your event or initiative aligns with your values and impacts your community.
- If it makes sense for your budget and goals, consider boosting your post. Even $15 or $20 may help increase the number of people who learn about your work and its impact.
Here are a few tips for attention-grabbing photos and video:
- If the photo is for social media, it is okay to hold the camera vertically, or in portrait mode. Otherwise, always shoot horizontally, or in landscape mode.
- Avoid a bright background. This can make it difficult to see the subjects in your photo.
- When photographing a person, put their eyes one third of the way down from the top of the frame.
- When emailing or texting the photo, choose to send it in the largest file size possible. This will ensure the best quality.
If you would like to include a quote from Alliant Energy, advance notice of seven business days is required. Contact Melissa McCarville to request a quote.
NEWS RELEASE TEMPLATE
Headline: [Organization name] receives [gift/grant/scholarship] from Alliant Energy in support of [program/opportunity]
City, State – Date– [Organization name] received a $[X,XXX] [gift/grant/sponsorship] from Alliant Energy to support [program/opportunity name], which [describe what the gift will fund].
“[Quote from recipient organization describing the need and value this gift will provide],” said [name, title, organization]. “[Quote continues as needed].”
[Provide additional information about your program/initiative/opportunity, the people it will support and why that matters to your community.] [Provide data and statistics as you have them for why this is timely and valuable.] [Provide timing for start and/or completion of project/initiative/program as necessary.]
“[Quote from Alliant Energy about why this fits our giving strategy and helps build stronger communities],” said Julie Bauer, manager of community affairs at Alliant Energy. ”[Quote continued as needed].”
Alliant Energy is committed to making a positive difference in the communities where Alliant Energy employees, retirees and customers live and work.
[Call to action: Add any fundraising goals, event sign-up or volunteer opportunities here.]
For additional information about [Organization name], please visit [website address].
Download the template HERE [Word document].