Alliant Energy Foundation Media Kit 

Since 1998, the Alliant Energy Foundation has invested more than $70 million in local community organizations and initiatives. Each year, the Foundation supports projects that help families thrive, help communities innovate, and protect the natural beauty of Iowa and Wisconsin.

Fueled by the passion of our employees and retirees, the company and Foundation work together to improve the quality of life in communities where Alliant Energy has a presence. Through Giving for Good sponsorships and grants, scholarships, and the One Million Trees initiative, we build partnerships that bring more equitable outcomes to programs aligned with our four focus areas. These focus areas are hunger and housing; workforce readiness; environmental stewardship; and community safety and engagement.  

The Alliant Energy Foundation is an independent, nonprofit philanthropic organization. The Foundation is funded solely by shareowner dollars from Alliant Energy Corporation.

Social media is a great place to share your news. To get the most out of your post, remember to:

• Include an image. Photos are good; videos are better. Candid, in-the-moment photos and videos of your team and/or community together at events or contributing to your mission make good shots for social media. Just make sure that you have permission from people at private events to post on your social media.
• Tag others. If you worked with another organization on a project or event, tag them on your post so their followers will see it too. Include @alliantenergy in your posts on Facebook, Instagram, Twitter and LinkedIn.
• Choose the right social media platform for your post. Was your event for young people? You’ll want to post to Instagram, if possible. Did your event involve members of the local business community? Share to LinkedIn, where you can get in front of donors, job candidates and potential partners for future events.
• Include a couple of sentences that highlight the way your event or initiative aligns with your values and impacts your community.
• If it makes sense for your budget and goals, consider boosting your post. Even $15 or $20 may help increase the number of people who learn about your work and its impact.

Here are a few tips for attention-grabbing photos and video:

• If the photo is for social media, it is okay to hold the camera vertically, or in portrait mode. Otherwise, always shoot horizontally, or in landscape mode. 
• Avoid a bright background. This can make it difficult to see the subjects in your photo.
• When photographing a person, put their eyes one third of the way down from the top of the frame. 
• When emailing or texting the photo, choose to send it in the largest file size possible. This will ensure the best quality. 

We hope you will include our logo on your social media posts and communications about the event or grant. Logos can be downloaded from our website. The password is: all!ant1234

Use this template to guide the way you tell your story to your local newspaper, radio stations, TV stations and other media outlets. Consider emailing the completed news release to the outlets, and follow-up with a phone call.

If you would like to include a quote from Alliant Energy, advance notice of seven business days is required. Contact Melissa McCarville to request a quote.

Email: melissamccarville@alliantenergy.com
Phone: 319-786-4169

Headline: [Organization name] receives [gift/grant/scholarship] from Alliant Energy Foundation in support of [program/opportunity
Sub-headline

City, State – Date– [Organization name] received a $[X,XXX] [gift/grant/sponsorship] from the Alliant Energy Foundation to support [program/opportunity name], which supports [describe what the gift will fund].

“[Quote from recipient organization describing the need and value this gift will provide],” said [name, title, organization]. “[Quote continues as needed].”

[Provide additional information about your program/initiative/opportunity, the people it will support and why that matters to your community.] [Provide data and statistics as you have them for why this is timely and valuable.] [Provide timing for start and/or completion of project/initiative/program as necessary.]

“[Quote from Alliant Energy about why this fits our giving strategy and helps build stronger communities],” said Julie Bauer, Executive Director, Alliant Energy Foundation. “[Quote continues as needed.]”

The Alliant Energy Foundation is committed to making a positive difference in the communities where Alliant Energy employees, retirees and customers live and work. The Foundation, which is funded solely by Alliant Energy shareowners, seeks to further the corporation’s goal of being a good corporate citizen and contributing member of society. Since 1998, the Foundation has contributed more than $62 million to innovative projects and local nonprofits. For more information, visit alliantenergy.com/foundation.

[Call to action: Add any fundraising goals, event sign-up or volunteer opportunities here.]

For additional information about [Organization name], please visit [website address].

Download the template HERE [Word document].