Senior Vice President – Customer Experience and Strategy

Michael Luhrs is Senior Vice President of Customer Experience and Strategy at Alliant Energy Corporation. Michael joined the company in 2022 following more than two decades in the energy industry. He has led teams in engineering, business, regulatory, innovation, program management, grid infrastructure, marketing, call centers and finance.

Michael is responsible for the development and execution of Alliant Energy’s customer experience strategy using analytics and insights to drive recommendations, decisions and actions. He leads key business areas including marketing, communications, community affairs, electrification, energy markets, customer operations, supply chain, customer solutions, business planning and strategy.

Throughout his career, Michael has been at the leading edge of change. A keen business strategist, he has led the way in developing new strategies and transforming teams, identifying the latest technologies and deploying them in customer-centric solutions to meet evolving business and customer expectations.

Prior to joining Alliant Energy, Michael served as Vice President of Integrated Grid Strategy and Solutions for Duke Energy. He earned a Bachelor of Science degree in chemical engineering as well as a Bachelor of Arts degree in business management and economics, both from North Carolina State University.

Honored with Summa Cum Laude and Phi Beta Kappa distinctions, Michael is a firm believer in the value of learning and supporting our communities.


2022 – Present Senior Vice President – Customer Experience and Strategy

2021 – 2022 Vice President – Integrated Grid Strategy & Solutions, Duke Energy

2019 – 2021 Vice President – Market Strategy & Solutions, Duke Energy

2013 – 2018 Vice President – Retail Programs, Duke Energy

2012 – 2013 General Manager – Business Excellence, Duke Energy

2010 – 2012 General Manager – Energy Supply Finance, Duke Energy

2008 – 2010 Director – Nuclear Generation Finance, Duke Energy

2006 – 2008 Manager – Resource Planning, Duke Energy

2003 – 2006 Auditor and Manager – Audit Services, Duke Energy

2000 – 2003 Lead Project Management Technical Specialist – Fuels, Duke Energy

1998 – 2000 Chemistry Program Coordinator, Duke Energy

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