Alliant Energy began offering a mail-in-rebate pilot program in Iowa on LED holiday light strings in October 2009.
Each string of lights that met the requirements qualified for a Cash-Back Reward equal to $5 per string. Strings had to be ENERGY STAR® qualified.
Purchases were made between October 1, 2009 and December 25, 2009.
- 4,300 claims, representing >27,000 strings
- Average 6.4 strings per customer
- $121,000 in customer rebates (167,000 kWh savings)
- 80% purchased from five large retailers