Director Since: 2015
Term Expires in: 2022
• Compensation and Personnel
• Operations (Chair)
Summary: Mr. O’Toole’s qualifications to serve on the Board include his strong experience
in revenue strategy, customer strategy, data-driven business and digital commerce. Since
2020, Mr. O’Toole has been Associate Dean, Executive Education at the Kellogg School of
Management of Northwestern University. Since September 2018, Mr. O’Toole has been
Executive Director of the Program for Data Analytics and Clinical Professor of Marketing at
the Kellogg School of Management of Northwestern University. From 2016 to 2018, he
served as Senior Fellow and Clinical Professor of Marketing at the Kellogg School. He is
the principal of O’Toole Associates, LLC, through which he serves as a Senior Advisor with
McKinsey & Co., a global management consulting firm. Until his retirement in late 2016, Mr.
O’Toole was Chief Marketing Officer, Senior Vice President and President, MileagePlus of
United Continental Holdings, Inc., a global air carrier. He joined United in 2010 as Chief
Marketing Officer and Senior Vice President and held positions with United as Senior Vice
President, Marketing and Loyalty and President, MileagePlus from 2012 to 2014, Chief
Operating Officer, MileagePlus from 2010 to 2012, and Chief Marketing Officer in 2010.
Before joining United, Mr. O’Toole held leadership roles for over 13 years with Hyatt Hotels
Corporation, including as Chief Marketing Officer and Chief Information Officer. He has
served on the Boards of Directors of LSC Communications, Inc., a print, print-related
services and office products company, since 2016, and Extended Stay America Inc., a hotel
owner and operator, since 2017. Mr. O’Toole serves as the Chair of the Operations
Committee. He has served as a Director of IPL and WPL since 2015.
Skills and Qualifications: strategic leadership; financial acumen/literacy; operations;
customer perspective; technology systems/cybersecurity; diversity.