Alliant Energy's PowerHouse is an integrated communications program designed to help homeowners conserve energy and use it safely.
PowerHouse includes:
- A half-hour weekly television series;
- An information-packed Web site; and
- Other advertising and promotional activities.
The primary focus of PowerHouse is energy efficiency. Hosts Pete Seyfer and Megan Turner demonstrate easy do-it-yourself energy improvements, interview local experts, and tour energy-smart homes throughout the Midwest.
In a recent survey, 94 percent of viewers polled indicated they were motivated to take the steps demonstrated on the show to make their homes more energy efficient.