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LED Pilot Results: Holiday Lighting

Alliant Energy began offering a mail-in-rebate pilot program in Iowa on LED holiday light strings in October 2009.

Each LED Holiday Lightingstring of lights that met the requirements qualified for a Cash-Back Reward equal to $5 per string. Strings had to be ENERGY STAR® qualified.

Purchases were made between October 1, 2009 and December 25, 2009.

Program results

  • 4,300 claims, representing >27,000 strings
  • Average 6.4 strings per customer
  • $121,000 in customer rebates (167,000 kWh savings)
  • 80% purchased from five large retailers